Is Wine a Reason?

I sell wine. Every week, my distributor reps come in and we taste new wines, searching to fill holes in my current inventory and try out new producers. I get to write shelftalkers and wine club newsletters, using my words to tempt customers into trying something new and different. I talk to every single person that comes into the shop and assess their needs, budget, and preferences in order to match them with their perfect wine for that particular moment. Oh, and I get to take home samples and leftover wines at the end of the day.

But what is it, really, that I do? I love the wine industry, and I love the fun parts of my job. Honestly even the unglamorous aspects like washing tasting glasses and spit buckets, breaking down hundreds of cardboard boxes, and dealing with an astonishing number of snooty wine snobs are just a small price to pay. However, at the end of the day, I sell wine. Is this to be my contribution to society? To provide you with one great bottle for one night's worth of fleeting happiness? If I do my job correctly, you take a bottle of wine home, to a dinner party, and while drinking it, you remark upon it's remarkable taste and glorious finish. Perhaps you even take note of the producer and vintage and vow to buy more (hopefully from me.) But is this it?

CameraAwesomePhoto (7)
CameraAwesomePhoto (7)

I don't mean to denigrate my industry and my small place in this world. I love wine with a sometimes overwhelming passion that threatens to subsume all other considerations.  And in these moments, I turn to the only thing I have ever turned to in times of frustration and aimlessness-- I turn to writing. I work on my book and I type these blog posts and continue to search for that which will satisfy my yearning soul. But I fear this is a question that not only I struggle with. Across all industries, do we all sometimes wallow in doubt? I despise regret and have no wish to visit with it. But if we chase the goal of regretting nothing, do we perhaps move too fast to see the truth in our actions? I make nothing. I give no tangible objects or benefits to the world at large. Is wine then, reason enough for being and breathing?

I'm not sure. I think I shall open up a bottle of vintage champagne and contemplate this some more.

CameraAwesomePhoto (8)
CameraAwesomePhoto (8)